Origin Story: The Yellow Truck
Updated: 8 hours ago
Every sandwich has a beginning – Ours had wheels
When Marcus and Kelsey started the Sandwich Club food truck in 2024, they had a food concept they believed in and a whole lot to learn about running it. Those early days were hard. Finding the right rhythm and convincing people to give a new sandwich spot a try took work. Especially since most people assumed our yellow truck meant tacos.
Then something wonderful happened: people came back
We began to recognize familiar faces. Local supporters brought friends. A stop at the truck became part of someone’s day, and a growing group of people became regular Sandwich Club fans. Kasey, who owns Studio Forty Two and is currently helping us with marketing, joined our crew part time during that season and got to help us grow that community by helping us with our social media.
By the end of the food truck season, we’d had multiple profitable weeks. More than that, we’d learned that people cared about the food we were making and the feeling around it. The sandwiches were good but the community forming around them was even better.
Winter brought a decision. Marcus and Kelsey didn’t want to run a food truck through the cold, and chasing the busiest spots around the map didn’t feel like the future they wanted to build. Sandwich Club was becoming about more than finding the next good sales location. They wanted to serve North Minneapolis and put down roots here.
Their next chapter took them to a private school in Maple Grove, where they began serving students from kindergarten through 12th grade. Feeding the school community has been fulfilling work in its own right. The kitchen space also created room for catering and, at first, the possibility of preparing for another summer with the truck.
But as Marcus and Kelsey looked ahead, they made a bigger choice: instead of returning to the food truck, they would work toward a permanent Sandwich Club home in the Camden neighborhood.
That meant building the brand, the website, and the materials needed for the next stage while continuing to serve the school. It meant choosing a slower path toward a place where people could find us, gather, and come back again.
Our hope now is to open our doors in North Minneapolis.
To everyone who visited the truck, told a friend, came back for another sandwich, or has followed along since: you helped bring us here. We’re glad you’re part of the club.
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